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Creative Junkies

Hi, I’m Asyiratu-zanu — a creative soul passionate about graphic design and multimedia. I love turning ideas into creative projects that both help and entertain people. My work ranges from crafting brand identities to managing special projects and events. I’ve also had the chance to lead teams of 6 to 10 people in various organizations, which taught me a lot about collaboration and leadership

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• Hubungan Internasional UMM

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In 2021, the International Relations Program at UMM held a rebranding contest to redefine its visual identity. The goal was to replace the outdated logo and create a fresh, modern representation that reflects the department’s global vision and academic excellence. The result was a monogram design based on the initials "H" and "I", symbolizing Hubungan Internasional—a clean, professional identity that reflects global competence.The main challenge was interpreting the department’s values into a compact yet meaningful form. I began by brainstorming relevant keywords, then developed sketches to explore different symbol combinations. After refining digitally, I created a logo that feels grounded in academic spirit and international outreach, resonating with both students and institutional partners.

• See Logo Philosophy

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• Centre For Asian Studies

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Pusat Studi Asia (CAS) UMM was established to promote equal academic access in the ASEAN region and encourage people-oriented integration. With no prior logo or visual identity, the brand needed a complete visual foundation that could embody the program’s regional focus and intellectual spirit.The challenge was the vast diversity across Asian cultures—finding one unifying symbol was difficult. Additionally, the client provided no creative brief except a color preference: blue, representing the surrounding oceans. After in-depth research, I chose the bunga randa tapak (dandelion) as the central element—symbolizing seeds of knowledge dispersed across Asia. It reflects both the organic spread of ideas and the inclusive mission of the center.

• See Logo Philosophy

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• Malakai Camping Ground

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Malakai is a serene lakeside campground in Ciwidey, designed to bring people closer to nature. The name "Malakai" is a blend of "Mala" (alam reveresed) and "Kai" (shore), symbolizing peaceful moments by the water and the nature. The brand needed a logo that captured its welcoming and secure atmosphere, while clearly representing its core as an outdoor getaway.The main challenge was creating an identity that was visually intuitive to the general public, while also preserving the brand’s calm and natural tone. I chose familiar visual elements and refined them into a cohesive, symbolic system. The branding expanded into collateral designs like signage, merchandise, and a full visual guideline—supporting the overall customer experience on-site.

• See Brand Guidelines

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• CoE Paradiplomasi

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As a flagship program from the International Relations department of UMM, the Paradiplomacy Professional Class trains students and local government actors in subnational diplomacy. Being a newly established program, it needed a strong and thoughtful identity that could visually explain its unique academic focus.The challenge was translating an abstract concept like paradiplomacy into a relatable symbol. After several revisions and consultations with the client, I landed on a design featuring two human-like books shaking hands—representing cross-border collaboration and learning. The letter "P" anchors the design, tying back to the program’s name. The maroon color was selected to match the department's palette and ensure visual cohesion.

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• Melati Catering

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Melati Catering is a family-run business based in Banjarbaru, known for its authentic Indonesian cuisine. Established in 2010 and named after the family’s first grandchild, the brand held sentimental value—but its identity had grown outdated and generic, no longer reflecting the company’s vibrant spirit.The rebranding objective was to modernize the logo without losing its emotional and cultural essence. I retained iconic dining elements like the spoon, fork, and knife, integrating them into a new melati flower motif. The result was a harmonious blend of old and new, supported by an updated typeface and cohesive design system—bringing clarity and freshness to the brand without abandoning its roots.

• See Brand Guidelines

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• Manar Duison

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Manar Duison is a fashion brand from Bandung offering luxurious, classic-modern pieces for both men and women. Inspired by the owner's name—Manar, son of Dwi—the brand’s essence revolves around legacy, elegance, and power. The client envisioned a chess-themed symbol to evoke sophistication and prestige.The creative challenge was to translate this concept into a timeless logo. I incorporated a chess king and knight, symbols of leadership and movement, within a refined visual structure. Rich maroon was chosen to emphasize the brand's premium feel. The branding process culminated in a detailed guideline covering colors, typography, and brand applications across fashion collaterals.

• See Brand Guidelines

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• Ruang Para Kelana

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Ruang Para Kelana (RPK) is a coffee shop in Malang that blends adventure and comfort. With an emphasis on Indonesian coffee and home-style dishes, it was designed to be a cozy space for nomads, students, and travelers longing for the taste and feel of home.The challenge was embedding the spirit of journey into a visual identity without losing warmth. I used a traditional sailing ship icon—symbolizing ancient spice routes and Indonesian seafarers—to anchor the logo. The ship represents movement, exploration, and belonging. From branding to collateral and environmental design, the system was built to turn the shop into a ‘home port’ for every kelana.

• See Brand Guidelines

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• Speak Now! Generation

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Speak Now is an English learning center founded in Malang by Alldy Firdauzy, a language coach with over 25 years of experience abroad. The brand empowers non-native speakers through public speaking and networking training—fostering confidence and equal opportunities for learners of all ages.The biggest creative challenge was visualizing the dynamic name "Speak Now" while conveying clarity, energy, and trust. I combined speech bubble shapes, a microphone icon, and a monogram of the letters “S” and “N” to create a bold, modern logo. The design tells a story of voice and growth, tailored to support the brand’s mission in every interaction.

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• Kahf

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Kahf

I created a motion key visual for Kahf’s 12.12 Marketplace campaign and also designed a poster for their running event. It was all about keeping the visuals bold and fresh to match the brand’s dynamic energy.

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• Edvan Globalink

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Edvan Globalink

I was in charge of developing a social media guideline for Edvan Globalink. The goal was to build a consistent brand presence that feels recognizable and aligned with their identity across every post.

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• Sunsmorn

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Sunsmorn

Sunsmorn is a shoe-cleaning service aimed at young people. I worked on the social media content as part of a Sundoku project.

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• Sunsmorn

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Ruang Para Kelana

Ruang Para Kelana is a cozy coffee shop in Malang that welcomes students from outside the city—especially those craving home-style dishes.

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• OR Rusthouse

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OR Rusthouse

OR: Rusthouse is a coffee shop in Malang that caters to young, creative crowds. I worked on the branding under Yvermor.

Jakarta Prospectus

This zine was part of a project for our Paradiplomacy class. We imagined Jakarta as our subject of study and designed a visual prospectus as if we were presenting it as a city-government partne

IR Play 2021

I worked on a creative proposal for IR Play 2021, a student-led project by HIMAHI UMM. We produced a short movie, and I was involved in concept development and visual direction.

I collaborated with Lightleaksstudio to design a bootleg-style T-shirt inspired by analog cameras. The first design was a vector piece inspired by Kodak and Fuji film rolls and cabinets. The second one was a collage made from actual film strips—blending nostalgia with streetwear.

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• TikTok

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Kayutangan Street Style

We jumped on the Citayam Fashion Week trend and brought it to Malang! Our team covered a local version held in the Kayutangan area, where we hit the streets, captured the vibe, and interviewed participants to show how local youth express themselves through fashion.

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• TikTok

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Experimental Videos

This TikTok video explores the different types of friends you’ll always find at a hangout. It was inspired by my own experiences. I spend a lot of time with friends and couldn’t help but notice the quirky, unique personalities that always show up. So, I turned those everyday observations into a fun and relatable video that resonated with viewers.

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• TikTok

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Bicara Tentang Slang (BTS) Video

This content reel explored the social challenge of complicated slang—something young people often struggle with when trying to connect or express opinions. We turned this into a light, thought-provoking video that hit home with our audience.

Traffic & Rusthouse

OR Group manages two coffee shops—Traffic and Rusthouse—and we’ve been handling their social media under a long-term partnership. Our role is to build content that’s not just creative, but really resonates with coffee-loving youth in Malang.

The results? We boosted follower count, increased engagement, and even helped double their revenue. Fun fact: we launched their very first TikTok account and hit 4K followers in just 3 months! This project was handled when i'm with Yvemor.

• See Project

• See Proposal

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• OR Group

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OR Group

OR Group is hadnling two coffe shop, tat areTraffic and Rusthouse, we are handling their social media for a long term contract and make a creative and engaging for the coffe audience.

• See Others Video

Social Media Handling:
Sunsmorn

Sunsmorn’s social media and sales had hit a low point, and they came back to Sundoku for help. I led the creative direction for their content refresh and it worked. We brought their feed back to life solution-oriented content that their audience genuinely cared about.This new approach didn’t just look good; it rebuilt brand awareness and brought their loyal customers back.

• See Project

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• Sunsmorn

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Sunsmorn

Sunsmorn is a shoe-cleaning service aimed at young people. I was assign to be the fullstack editor in this project.

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• Sunsmorn BTL

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• Organic Content

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• Tina Hadiyan

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Tina Hadiyan

Tina Hadiyan is my mom, and she loves creating content about property. I help her out behind the scenes—writing copy, shooting videos, and editing them to make sure the final results are engaging and informative.

Landing Page Profile Directorate ofe East Asean MoFA Indonesia

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During my internship at the Ministry of Foreign Affairs of Indonesia, I was tasked with curating and summarizing news from seven East Asian countries—China, Taiwan, Hong Kong, Japan, South Korea, North Korea, and Mongolia. It was a great opportunity to sharpen my analytical thinking while gaining valuable insight into regional politics and diplomacy.As a bonus, my fellow interns and I initiated a side project to design a more engaging landing page for the Directorate’s online profile. It was our way of making diplomacy a little more creative.

• See Landing Page

Talent Introduction: Pesmaba 2020

One of my earliest video projects! This was a talent submission for the new student welcome event.The main goal was to highlight my scriptwriting skills through a fun, paradoxical, and repetitive concept.Each sport I mimicked? I actually used to be good at it (…or at least I think I was 😄). More importantly, the video showcased my strength in scriptwriting and storytelling.

Ramadhan 2022

This was a short promo video I directed during Ramadhan 2022. I wanted to highlight the emotional value of the holy month especially forgiveness, reflection, and reconnection. Acting as creative director, I focused on capturing those small yet meaningful moments that make Ramadhan so special for everyo

IR Play

Back in the pandemic era, when we couldn’t celebrate our department’s anniversary in person, we created something different—a nostalgic rewind video that looked back at the memories, milestones, and moments we shared in our International Relations department. It was our way of keeping the spirit alive, even from a distance.